Monday, August 18, 2008

Gear Explosion @ Olympics













Here's a common scene—but still impressive—at the Beijing Olympics: dozens of photographers firing the most expensive digital photography gear available on the planet at full speed. The sound of all those shutters re-clacky-clicketing alone must give goosebumps to any photo aficionado, but the total price of all this machinery would actually make anyone faint. How much does this all cost?

In this image alone I can count 23 cameras. I can see loads of Canon L-Series EF and Nikkor AF-S 500mm super telephoto lenses—each around $5,800 a pop—, a few 400mm, 600mm, 700mm, 800mm here and there. Let's assume a conservative average of $6,000 per telephoto lense. That's $138,000 total just on lenses. Most of them are probably using the biggest and baddest Canon and Nikon cameras, so we can assume an average $5,000 price tag per camera, which brings the grand total to about a quarter of a million dollars.

Now, there are 1,100 accredited photographers at the Beijing Olympics, which we can assume will have more than just one set of lenses and, at least, one secondary camera, just in case the first one breaks or they want to have two different set of lenses ready to shoot at any time. A good low-estimate per photographer would be $20,000 minimum, which brings the grand total to $22 million in professional digital photography equipment at the Olympics. [Stern via Dark Roasted Blend]

Courtest of: Gizmodo.com

The Corner of Logic and Magic

Copacino+Fujikado pulled together this amazing promotion for The Seattle Aquarium. I was amazed at how intrigued our 14-year-old was with this promotion, combining print, web, tv and, of course, myspace! letleonardin.com

Copacino+Fujikado are located in at Seattle 101 Yesler Way, but they say they actually work at the corner of Logic and Magic. It’s a place where expansive strategic thinking combines with energetic and persuasive marketing communications. The result? Campaigns that inform, inspire and deliver remarkable results.

Wednesday, August 13, 2008

Creative, battery-recharging, vacations are a necessity - not a luxury

I am approaching a 2 week 3 day much needed vacation. I think some might think that my life is a vacation, since I work from home. But, even I... the work-from-home graphic designer, need a break every once in a great while!

I saw this article on Creative Freelancer Conference Blog. It pretty much just makes me feel not guilty. I love it. Well... I always feel a little guilty! :-)


A large part of "Reaping the Rewards of Creative Independence" involves creating a well-defined balance in one's life. There does seem to be a tendency for independent creative professionals to work around the clock - especially when lots of work is coming in the door. As self-employed individuals, designers, writers, photographers and illustrators are not, for the most part, getting paid when not working. How does that situation allow for much needed vacations?

Vacations are not a luxury reserved for corporate cubicle inhibitors with great benefit packages. Annual holidays are a necessity for all workers. They are a time to share with loved ones and friends, reflect on past ups and downs in business, plan for the future of one's career, read a few good books, visit exotic locales and recharge one's "batteries."

Such escapes from the world of business do require advance planning - and occasional client hand-holding prior to the actual trip. Read more.

Opening Soon/Now Open

While perusing the Ad Club Seattle website, I came across this two-part outdoor board (Creative by: Copacino + Fujikado) for Recreational Equipment, Inc. (REI) Grand Openings, a sleeping bag unzips to reveal the great outdoors.

Tuesday, August 12, 2008

Home Improvements

After a year of marriage, I am really feeling the need to spice up my life. Most specifically, my living room. My husband (amazing man... great style) loves neutral tones—I however... need color! And, lots of it! So, I am thinking of starting here ... I love the oranges, yellows & greens in these pillows.

I often think of decorating my home as I do my designs. I research and search and search some more to find the perfect shades of each color. I want to be inspired when I walk into the room. I will post more as I find them.

Maybe by our second anniversary, I can tackle our "no color" kitchen.